Oliveology is a company that shares the culinary treasures and gastronomic traditions of Greece by selling the finest produce of Greek artisan farmers in London’s flee markets (including Borough Market and Spa Terminus): organic cold pressed olive oils, unpasteurized Kalamata olives, olive leaf tea and raw Greek honey. One of the brand’s main considerations is to promote healthy living, as the traditional Greek diet (based on olive oil and olives, fruit, vegetables, grains, legumes, and herbs) is considered one of the healthiest in the world. At the same time, by choosing to work exclusively with independent, artisan farmers who use traditional and sustainable techniques, it helps to support independent local producers of the country and conserve a naturally balanced ecosystem. Its family-owned independent smallholding has strong farming roots and dedicated organic values and is located at the foot of Taygetus mountain, in a small village near Sparta.