Led by designer Mariaflora Lehec’s street style aesthetic, the SOMF SS15 collection looks for beauty in the Athens’ scars, its resilient residents and its cultural scene, which refuses to be silenced. This stark reality juxtaposed with a trip to the picture postcard island of Hydra led to an affair with waves and ways of reinterpreting folk symbols. A collection of digital printed jerseys with accents of embroidery and the brand’s signature laser cut crepe styles, draws inspiration from the eternal Greek Summer and Greek mythology where light and dark are uniquely intertwined. The Paisley Waves collection pays homage to water and its rejuvenating qualities, as well as the age-old tradition of interpreting omens and believing in the power of good luck charms.
SOMF is a women’s apparel brand that stands out for its trompe l’oeil tattoo leggings and tops, lasercut styles and tongue-in-cheek prints. Aiming at creating garments that last in time and blend in any wardrobe, it boasts numerous collaborations with music artists and household brands, and has been featured in some of the most prestigious Greek and International based magazines and websites. In the past, designer Mariaflora Lehec has worked alongside some of Britain’s leading fashion designers, such as Christopher Kane and Rafael Lopez.
