Yannis Sergakis has launched the new Immortelle Collection redefining unpretentious luxury through designs both contemporary and rooted in tradition. The effortless expression of high-end design is a key component of the brand, as each piece is handcrafted by artisans who use traditional methods to sculpt the gold motifs. Created to be worn independently or layered with other jewelry, the new designs include pendant necklaces and bracelets that epitomize the essence of simple elegance and versatility. The cords are made especially in the Mentis-Antonopoulos Spinning Mill (NIMA) of the Benaki Museum – one of the oldest craft and commercial enterprises in the country in the field of yarn processing and production of passementerie items. In this new Immortelle Cord collection modern design blends harmoniously with craftsmanship and ancient Greek heritage, while discreet elegance meets the relaxed mood of the eternal Greek summer.