HARD’s AW collection captures the vibrant urban spirit of Omonoia through a selection of essential pieces

HARD’s new AW24 collection titled ‘Omonoia’ pays homage to the gritty charm of Athens’ Omonoia district, a locale with a cosmopolitan past and a dynamic present. Inspired by Giorgos Ioannou’s work, ‘Omonoia 1980,’ which chronicles the faces, movements, and relationships of the area during the 1980s, this collection is a visual narrative of an era long past. The ‘Omonoia’ range comprises an assortment of essential pieces, from t-shirts and hoodies to allover printed shirts, pants and accessories. The HARD Classics line is adorned with the brand’s original Cyrillic logo. The garments are a study in contrasts – boxy silhouettes exuding elegance and a subtle hint of sensuality. The collection merges the vibrancy of the Mediterranean with streetwear influences, each piece is a visual representation of HARDCLO’s dedication to pushing the boundaries of contemporary fashion.