Through this series of wall-mounted artworks and videos, Semiotik Design Agency redefined Volvo Cars, highlighting their purity and luxury.
The designers were asked by Volvo Car Hellas to enrich the company’s existing business relationship with a private members club in Athens. After the background research, it was decided to extend the concept of luxury, that defines Volvo Cars brand, read as clean air, a calm and tranquil environment, purity of design and install the outcome to the physical space. Purity and luxury weaved with Swedish qualities such as authenticity and emotional design lead Semiotik Design to project the Swedish natural environment, extract fundamental forms of the all-new XC90 innovative design and develop custom-made typography.
