Sophia Georgopoulou designed a playful and colorful logo and visual identity for Utopia, a non-governmental organization active in the field of art, non-formal experiential education, youth work and culture.
Based in Turkey, the organization offers lifelong learning programs and workshops for children as well as for young adults. Based on one of its founding notions, that art is an effective educational tool, it coordinates volunteer activities and courses for children and young people who have fewer opportunities and disabilities. The programs cover a variety of educational and entertainment-related subjects, such as creative drama and theatre, photography, video, creative handcraft workshops and music. Every program is experiential as well as educational.
Sophia Georgopoulou approached the design inspired by Utopia’s name itself, and primarily by the programs it offers. It is the “planet Utopia”! The overall visual identity and its handcraft aesthetics aim at expressing emotions such as positive thinking, joy, playful mood and action, through a variety of colorful and “mix & match” illustrations.
