Nestled in London’s Borough Market, Agora captures the lively essence of Athens, bringing the grit and vibrancy of its bustling streets to the heart of the city. Created by renowned restaurateur David Carter, Agora reimagines the traditional souvla—a large charcoal rotisserie featuring sustainably reared native breeds of chicken, lamb, and pork—offering a menu steeped in authenticity and quality. Ogust’s visual identity for Agora mirrors this ethos, blending raw urban energy with timeless sophistication. Inspired by the dynamic interplay of Athenian street markets, the design layers bold typography, textured elements, and a color palette evoking sun-soaked plazas and Mediterranean warmth. The result is a brand as dynamic and inviting as the rotisserie itself. The interior design complements this vision with an industrial-chic aesthetic. Concrete floors, an open kitchen, and communal tables create a vibrant yet relaxed setting, encouraging shared moments and lively conversation.
Ogust’s bold design for Agora brings Athens’s spirit in the heart of London
