Luminous Design has created a striking visual identity for Noera, a hotel amenities line that combines luxury with mindfulness. From naming to packaging and industrial design, every detail reflects a thoughtful approach to personal care. The name Noera (pronounced noerá) is derived from the Greek word νους (nous), meaning “mind”, emphasizing the brand’s focus on mental and physical well-being. This holistic philosophy is visually expressed through a sphere resting on a cylinder—a metaphor for the balance between mind and body. Soft, muted colors paired with bold black typography create a sophisticated aesthetic, while abstract forms on the packaging evoke both the human figure and the product itself. The result is a cohesive, elegant collection that transforms everyday self-care into a meaningful ritual for the modern traveler.
Noera by Luminous Design is a symphony of mindful wellness and contemporary design
