Cursor Design produced the logo and corporate identity design for the coffee shop chain “mi Cafetal” in Greece using coffee plantation as a source of inspiration (‘cafetal’ in Spanish). The basic idea was to design the logo in a simple net shape forming a coffee plantation (cafetal) and a cup of coffee as a pictogram. The typography of the logo was a combination of two classic typography letters that creates the name mi Cafetal. The colors gold and black are dominant on the logo, following the architectural lines of the stores. Additional beige and white help to create a harmonious coexistence. The study was conducted for all design applications for both the corporate identity (folder, letterhead , order release, corporate cards ) and other applications such as glasses, clothing, aprons, placemats, napkins, etc. There was also a study for the labeling of lightboxes, inscriptions and their materials. The chain was launches with two branches at the airport of Skiathos and Aigio.
Mi Cafetal by Cursor Design
