Beetroot has unveiled the visual identity for the 2024 Athens Epidaurus Festival (AEF), a key player in Greece’s cultural scene and one of Europe’s oldest festivals. This year’s theme, togetherness, emphasizes connection across national, political, cultural and geographic boundaries. The design incorporates symbols synonymous with the Greek summer—radiant sun rays, gentle sea waves, fragrant pine needles, and the iconic tiers of ancient amphitheaters. These elements not only evoke the sensory experiences associated with the festival but also represent the communal joy of gathering and sharing in the arts. The handmade quality of the design reflects the human touch, underscoring the emotional connections that art fosters among individuals. A bespoke font adds character and depth to the visual narrative, while creatively abstract patterns and textures express the profound feelings elicited by cultural experiences. Exclusive illustrations, crafted specifically for the festival’s communication, depict vibrant scenes of people engaging with art, encapsulating the festival’s mission to celebrate human interaction through culture.
Beetroot’s design for Athens Epidaurus Festival 2024 celebrates connection through culture
