Sophia Enjoy Thinking is a brand that promotes ancient Greek culture through modern design, defined by wisdom, beauty and authenticity, values deeply engraved on ancient Greek culture. Its latest Eternal collection combines eternity with modernity, art with design and the richness of the past with the spirit of the 21st century. Contemporary geometric motifs and abstract patterns accompany heroes and goddesses in the decoration of unique wall decor plates, exquisite art de la table, home decor and lifestyle accessories.
In its Use collection, Sophia collaborated with We Design Creative Studio, creating art de table accessories decorated with a selection of words hidden in crossword puzzles. The collection reflects on the fact that over 60% of all English words have a Greek origin. The I Saw This Summer collection narrates an imaginary journey of Sophia’s owl across Greece, during which she meets important personalities of the ancient Greek world. The collection is humorous and amusing, whilst in harmony with the philosophy and the motto of the brand.
Currently 25 museum shops and 400 stores all over the world present Sophia’s creations, such as the Louvre and the British Museum. All products are designed and made in Greece, in order to support the local creativity, craftsmanship and economy. The brand recently collaborated with architects A&T Kontodimas and Rallou Grigoropoulou, to design the “Sophia Enjoy Thinking LIVE” space, named after the idea that “through thinking we can change the world around us”.
