YAYA is a bold, urban haven of love, freedom and taste in Thessaloniki

Nestled in one of Thessaloniki’s bustling squares, YAYA redefines the traditional Greek concept of ‘Yaya’, moving away from overused stereotypes. Embracing progressive love, unconditional acceptance and freedom, YAYA represents a guiding spirit of wisdom and warmth, inviting all to embrace their inner child, free from societal pressures. “In her eyes, we are all kids, and kids are free,” says the brand, encapsulating the café’s ethos of inclusivity and joy. YAYA feels like a sanctuary where visitors can be themselves, liberated from expectations. With a bold, modern urban vibe, the space encourages authenticity and individuality, reflected in its playful slogan, which celebrates youthful freedom at any age. The café’s culinary offerings reflect its commitment to quality and innovation. Specializing in sourdough schiacciata sandwiches, YAYA elevates traditional comfort food with a fresh twist. Saturdays are a highlight, with music and exclusive menus curated by Chef Vasilis Chatzopoulos. Its contemporary design makes it a standout destination in Thessaloniki, offering an experience that celebrates freedom, creativity and authenticity in every visit.