Nissos beer hails from the picturesque island of Tinos in Greece. In reimagining Nissos’ visual identity, Luminous Design has crafted a narrative that resonates deeply with the values and lifestyle of the Cyclades, and particularly Tinos, the beer’s birthplace. Central to the new visual identity is the creation of visual elements by hand, a technique that captures the brand’s personality and heritage. Die-cuts of islands, dolphins, anchors and brewing machinery come together to form an imaginative tableau centered on the Aegean Sea. The earthy tones in the color palette evoke a relaxed summer afternoon in the Cyclades, contrasting beautifully with the turquoise Aegean waters. The circular layout of the wording nods to the Cyclades’ name, meaning ‘encircling islands’. At the heart of this design is the custom typeface, LD Mantrakas Display. This typeface is a tribute to the ancient art of marble sculpting, a key aspect of Tinos’ cultural identity. The typeface, named after the traditional hammer used in marble carving, combines a robust and humane feel, adding a dynamic visual impact.
Tinos traditions meet modern design in Nissos beer’s visual identity by Luminous Design
