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MAAN dives into confidence and style with SS 2024 swimwear collection

Summer is close, and with it comes the unveiling of MAAN’s 2024 swimwear collection, an ode to the spirit of individuality and confidence. Led by Marilena Andreadis, MAAN’s latest collection is a celebration of self-expression, capturing the essence of fearless trendsetters who defy conventions. This year, MAAN’s journey to Antiparos seeks out women and girls who embody a relentless passion for life and an unapologetic embrace of their true selves. The brand found 24 bold individuals—the Friemily—captured beautifully by Yiorgos Mavropoulos. From Camping Beach to La Luna, each location echoes the vibrancy of island life. Drawing from the Aegean’s natural palette, the collection showcases blues, terracottas and blacks. Designs blend Aegean motifs with playful stripes, while updated features like shoulder pads and geometric straps add modern flair. Crafted from recycled fibers, MAAN’s pieces are as sustainable as they are stylish, certified by GRS and OEKO-TEX. Collaborating with Serafina Sama, MAAN introduces the “Knot” capsule collection, featuring chic ties and knots for a perfect fit in ivory, khaki and black.

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Photography by Yiorgos Mavropoulos

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