This project is about a special edition designed to celebrate the 11 years of Advocate/Burson-Marsteller, a consulting firm in Greece, through 10+1 texts encompassing the experience of its CEO, along with special quotes and texts by the company’s network, stakeholders and clients. The design is focused on bridging the past with the future through vintage typography and minimal custom-made illustrations. Even though the edition is anniversary, all emphasis is on the context and the people rather than images, as one might have expected. The idea was to create a kind of a personal memoir of the CEO, using the color code of a traditional schoolbook and to underline the company’s direction towards the future, through an overall minimal approach. The work received an EBGE award in 2014.